Build Authority, Build a Legendary Brand.

By Deb Gabor, Author of Branding is Sex and Irrational Loyalty

Figure out what you want to say. Find a way to say it and do it.

Person-Ality shares the secrets of differentiating yourself and your company by exposing the humans behind the business. With strategies, inspiring stories, and key exercises to point you in the right direction, you’ll be set right on the path to cultivate and establish your personal authority.

Authority Comes First, Then Irrational Loyalty

Just like branding, authority is not your logo or your tagline.

A unique point of view will separate the leaders with authority from the leaders known for nothing more than being rich and famous.

Authority is the next level beyond Irrational Loyalty to your brand – it’s the human-to-human (H2H) connection that will make your brand legendary.

Meet the Author

Deb Gabor is the founder of Sol Marketing, a consultancy that has led successful strategy engagements for some of the biggest brands in the world for almost 20 years, Dell, Microsoft, NBCUniversal, Ro, and Akamai. A leading expert on brand disasters, she is the author of Branding Is Sex: Get Your Customers Laid and Sell the Hell out of Anything and Irrational Loyalty: Building a Brand That Thrives In Turbulent Times, and she has been featured in USA Today, AdWeek, and other major publications.

  • “When leaders become intimately connected with their brands, they create a window of authenticity for their customers. This window helps to illuminate their brand’s authority, expertise and position in the market. In Person-ality, Deb masterfully explains how enlightened leaders make this happen.”

    Mike Maddock, Founder of Maddock Douglas, Flourish Forums, and McGuffin Creative Group and four-time bestselling author of Plan D, Free the Idea Monkey, Flirting With The Uninterested, and Brand New

  • “Experts shouldn’t self-identify! Being an expert or an authority is not something you appoint yourself. The market decides this. Your only leverage in this appointment is to wake up every day with a driving force to continually improve yourself—forever. That’s it! Deb’s new book, Person-ality, is the roadmap for cultivating your personal authority.”

    Andy Bailey, Founder of Petra Coach, Inc. 5,000 CEO, and two-time bestselling author of Vitamin B for Business and No Try, Only Do

  • “Deb is a longtime colleague with a passion for building winning brands and creating an impact. When the way we do business changed, she was there to give her authority to anyone and everyone. Filled with Deb’s strategic and human insight, Person-ality outlines how today’s leaders can cultivate their authority by going well beyond their expertise alone to tap into their passion and unique points of view to attract the right clients for their businesses.”

    Caryn Kopp, Founder of Kopp Consulting, two-time Inc. 5,000 CEO, and bestselling author of The Path to the Cash! Manual and co-author of Biz Dev Done Right

  • “Similarly to Deb, I had to cancel all of my speaking engagements at the start of the pandemic. It was a difficult time, but I quickly pivoted and realized I could help other entrepreneurs by sharing my expertise without looking for anything in return. In Person-ality, Deb flawlessly portrays how businesses used their authority to overcome the fears, worries, and changes brought upon by these uncertain times. It’s the perfect read for entrepreneurs who are looking to establish their authority but don’t know where to start. Hint: It starts here.”

    Todd Palmer, Founder of Extraordinary Advisors, six-time Inc. 5,000 CEO, and two-time bestselling author of The Job Search Process and From Suck to Success

Start cultivating your personal authority.